Mobile Trends And Stats -
Revolutionizing A Firms’ Marketing Strategy
In the year 2013, the world’s
internet browsing activity over the mobile devices gradually increased from 13%
to 20% and is expected to further grow in the year 2014. Astonishingly, 51% of
internet enabled mobile users accessed their mails over the device. iPhone
topped the charts in terms of most preferred handhelds to access emails with a
25% share in the pie. Most of these users had their email accounts in Gmail and
Yahoo. In terms of the operating system, the number of Android enabled
Smartphone users are gradually increasing every year at a rate of 100%. The
buzz is that every firm needs to tweak its marketing strategy in tandem with
the mobile handsets so that their customers find it convenient to deal with
them using such devices. Some of the trends and statistics which are constantly
revolutionizing every firm’s marketing strategy are as follows:
1)
Creating mobile enabled content: Currently smartphones
and tablets account for nearly 20% of the worldwide internet traffic. Hence, the
content should be short, properly formatted, should have optimized images and
videos etc. Those who have already started creating such content are really
experiencing a boom in their site traffic. One should utilize Google Trends to
understand the search habits of the local consumers and should put in more
efforts in optimizing the content with respect to the handhelds.
2)
Designing strategies to achieve an increase
in the mobile revenue: Strategize your marketing efforts on the basis of
the social login of a consumer rather than the device cookies. Put in efforts
to reach customers via real-time messaging options rather than creating
responsive designs. Create and seek information through touch and not through
type. Always allow the customers to reach to the desired piece of information
within the shortest duration.
3)
Individual on move should be considered
as a top priority consumer: Travelers mostly relay on internet enabled
gizmos when it comes to searching about the local products or places. This
really allows every marketer with a unique opportunity for targeting such users
with the local information which they are surfing for. Devising strategies to
cater the needs of a moving consumer can really create positive impact on the
sales revenue of a local firm in the long run. It has been surveyed that around
88% of individuals searching for local business over their mobile, visit them
within the next 24 hours. It has also been estimated that mobile owners do surf
about the offerings in the local stores on their devices while they are moving
in the local markets.
As, a marketer your 2014
marketing strategy should be more mobile centered, if you wish to boost your
business.
Disclaimer: I just compiled data from Internet so there is no point to claim
in any form.